ChatGPT is getting verified AI ‘Business Agents’

OpenAI is launching verified “Business Agents” in ChatGPT in beta, initially for eligible US e-commerce and online service businesses, letting users chat with brand-representing agents for tasks like comparison shopping. Businesses can set agent instructions and context, and can claim and verify their organization through Business Hub, which also shows insights like ChatGPT mentions and top discovery topics. OpenAI says chats with Business Agents will be clearly labeled and separate from the main ChatGPT conversation.