Making the internet better for AI agents might make it worse for everyone else

Personal AI agents like OpenAI's Dots and Meta's Muse form a third category of web visitor—not human, not quite bot—and many sites, including Amazon and Yelp, are blocking them. As agentic traffic grows, platforms may redesign the web for agents rather than people, potentially degrading interfaces, verification, and pricing transparency for humans. The rules governing how agents interact with websites are still being written and will determine whether the web works for or against consumers.