Lettuce cuts creative ad production from over a week to under a minute with ElevenLabs

Lettuce's growth team uses Ads Engine in ElevenCreative to pull its best-performing Meta ads, generate new versions in about 45 seconds, and push them back to market, with the creative director and a performance marketer reviewing each ad before it runs. The company reports roughly 75% lower creative costs and 40% to 60% lower cost per lead compared with other creative running in similar periods, and its current top-performing Meta ad came from the 15th to 20th iteration of an original asset.