Nvidia backs Indian startup helping companies run AI models with fewer GPUs

Nvidia joined Accel, Shastra VC, Micromax and lead investor Dallas Venture Capital in a $14 million all-primary Series B for Bengaluru-based Simplismart, valuing the four-year-old startup at about $100 million including the new funding. Simplismart's software sits between AI models and computing infrastructure to tune factors such as response speed, request throughput and GPU consumption, and the company says it helped InVideo cut GPU serving costs by 56%. Jain told TechCrunch the startup's annualized revenue run rate grew 14-fold over the past six months to an eight-figure sum, with more than half of revenue coming from the U.S.