Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring ads that have been significantly modified or generated by AI to carry a label in the same format as the ad itself, regardless of where the ad was created. The law includes carve-outs for parody, satire, commentary or criticism and evidently fictional content, and its wording suggests disclosures apply only to synthetic content that creates a false consumer perception about a product or service.