Disney and Adobe are building generative AI tools together

Disney and Adobe announced a multiyear partnership at Adobe's MAX conference to develop proprietary "artist-led" generative AI models for Disney's production pipeline, giving Disney early access to Adobe technologies for its theme parks, cruise line, and ESPN content. Through Adobe Firefly Foundry, the models will be customized on Disney properties and trained on character attributes, environments, and visual styles to produce commercially safe, production-ready outputs. Adobe noted Disney's Imagineering R&D division already uses the Firefly platform for theme park development.