Apple CEO says the company doesn’t ‘want to ship AI for AI’s sake’

In an interview with Wired's Steven Levy, Apple CEO John Ternus defended Apple's position in AI, saying "I really like where we're at" despite the company often being described as behind, including a delayed, more powerful Siri that launched this summer. Ternus said Apple is "absolutely going to leverage AI" but "We don't want to ship AI for AI's sake," adding that when done right, people won't have to think about whether AI or more traditional software made it happen. Asked whether agents might make apps unnecessary, he replied that "the creation of products is a deeply human and personal thing, something that we love to do."