Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru

Starbucks CEO Brian Niccol said on an earnings call that the company will explore experiences that recognize participating customers as they arrive, present personalized digital menus, and make payment more effortless. Starting in 2027, Starbucks will also begin testing background AI models at the drive-thru to help baristas input orders more accurately and efficiently, and it plans to integrate AI into the app's search and discovery features. Niccol said it's still "early" and that the company will "test, learn, and scale what works."